General Pants

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General Pants Co focuses on delivering the best in youth culture to Australia; we aim to be recognised as the cutting edge purveyor of youth fashion and style internationally.Through our creative approach to retail, General Pants Co. exists to disrupt the average. Founded as a specialty denim store, the brand's current day DNA is to combine basic and diverse influences from art, fashion, various urban subcultures and popular lifestyles to create a composite culture and product.