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Today we have stores and concessions all across the UK and yet remain true to our vision. Designing in London we look to the East for key inspirations. Our design talent and buying expertise allow us to create collections that give customers the opportunity to express and celebrate individuality. We delight in globally inspired color, texture, and prints; showing care, passion, and spirit in our product development. We aim to complement our Eastern inspired pieces with stylish, everyday essentials; and look to use natural fabrics when they fulfill the drape and fit desired. Our eclectic collections of clothing, jewelry and accessories are designed to complement each other so it is easy to style and create your own distinctive look. We aim to make EAST a continual journey of discovery, we hope you enjoy the voyage!