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City Chic is about living life to its fullest, taking chances. We create an atmosphere that is "bold, confident and inspiring", whilst taking risks and pushing the boundaries to be fun, fashionable and fearless. Forget the everyday norm; it’s time to empower women across the globe to embrace who they are with our bold, sexy, glam and chic style With City Chic, there’s no abiding by the ‘rules’ of fashion only the rules of "fit". It is in everything we do; from our quintessential shopping experience to our design collection with a unique to chic fit, fabric and print mix.
City Chic means confidence, powerful beauty, independent style and trying new things.